ASA ruling that a paid-for Linkedin post for Lloyds Bank was misleading for omitting significant information about the company's environmental impact

On 18 December 2024, the ASA ruled that a paid-for Linkedin post for Lloyds Bank (i) was misleading as it omitted significant information about the company's environmental impact, and (ii) must not appear again in the form complained of. In particular, Lloyd's failed to include the material information that it was continuing to significantly finance businesses and industries that emitted notable levels of carbon dioxide and other GHGs.