ASA ruling that a paid-for Google ad for Wizz Air was misleading for not making the basis of their comparative claims clear

On 27 November 2024, the ASA ruled that a paid-for Google ad for Wizz Air gave a misleading impression of their flights' environmental impact by not making the basis of their comparative claims clear or providing verifying information and it must not appear again. Also, the ad had not included information that would allow consumers to understand the comparison made in their claims. This Ruling forms part of a wider piece of work by the ASA on airline industry advertising and environmental claims.